Emily - About Samsung

There are some successful companies in Korea, such as Samsung, LG, Hyundai Motor and Kia motor. Obviously, Samsung is the most successful one, but, in fact, Samsung’s popularity is marginally better than LG’s.

Samsung is famous for electric appliances, like mobiles, computers including laptops and so on. If I compare with Sony which is one of the biggest companies in Japan, you will see how a large enterprise is more clearly. The two companies have similar pattern of the growth industry. At the beginning, it tended to follow to make goods on the model of Sony’s, but after few years, its management the business attained great prosperity more than Sony in the world because they pursued the creation of product, in contrast, Sony pursued the global standard, which is a point of the big difference up to now. For example, since 2002, it has been symbolized wealth in advanced nations, which means that some of well-known hotels, like Hilton, have preferred to decorate rooms with Samsung’s product. This caused a great deal of the success; furthermore, it has become a national undertaking company in Korea.

In my opinion, despites these facts, Samsung has less popularity than Sony in the world so far, so they have to appeal to the world in different ways, and try to rise their industrial growth rate.